![]() ![]() Moreover, we provide brand templates that help you run your brand. With this in mind, we provide numerous brand stories to engage on our Beloved Brands site. Undoubtably, everyone learns their own way. We provide the tools, templates, processes, and provocative thoughts. Most importantly, our purpose is to find ways to help you reach your full potential. In most cases, we hope to challenge your thinking so you become a smarter marketer. ‘the design of apple michigan avenue embodies this in its structure and materiality with a glass wall that dissolves into the background, revealing the only visible element of the building – its floating carbon fiber roof.Without a doubt, I see our role is to help the ambitious marketers who are trying to improve their skills. ‘we fundamentally believe in great urban life, creating new gathering places, and connecting people in an analog way within an increasingly digital world,’ says stefan behling, head of studio, foster + partners. Generous glazing ensures sweeping external views ‘we can’t wait to welcome the community for opening weekend, and to launch ‘the chicago series’ with our incredible local partners on monday.’ ![]() ‘apple michigan avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city,’ says angela ahrendts, apple’s senior vice president of retail. The venue is a source of creativity, education, and entertainment each program is co-created with local non-profits and creative organizations, and focuses on a theme or project designed to make a positive impact in the community. The store will launch the ‘the chicago series,’ a set of five programs, each with a different area of focus at the intersection of technology and liberal arts, hosted over the course of four weeks. even the building’s 111-by-98 foot carbon-fiber roof was designed to be as thin as possible, and the entire structure is supported by four interior pillars that allow the 32-foot glass facades to remain unobscured.Īpple michigan avenue sits atop a wide new public stair ![]() The building’s 111×98 foot carbon-fiber roof was designed to be as thin as possibleĮvery design feature serves to minimize the boundary between the city and the chicago river. ‘it unites a historic city plaza that had been cut off from the water, giving chicago a dynamic new arena that flows effortlessly down to the river.’ ‘it’s about removing boundaries between inside and outside, reviving important urban connections within the city,’ explains jony ive, apple’s chief design officer. Image courtesy of apple (also main image)įoster + partners adds new access to the riverfront from pioneer court by linking them through a granite staircases on both sides of the transparent store, opening up views from the plaza to the river and beyond. The apple store connects the chicago river with pioneer court and michigan avenue celebrating the opening, the apple store will host ‘the chicago series,’ a month-long set of events that will provide attendees with the tools to pursue their passions, from photography and music to coding and app design. intended as a gathering place for the local community, the store will host year-round ‘today at apple’ programming, building on chicago’s city-wide initiative to enliven the riverwalk. Back in 2015, rumors of a new foster + partners-designed store along chicago’s riverfront had been circulating among the apple community. dubbed its ‘newest and most ambitious store’ yet, apple michigan avenue will make its grand debut on october 20, 2017.
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